Young companies fall into two categories. Either they do not have enough cash-at-hand to achieve their near-term business objectives or their capital requirements are so large that they must resort to outside investors to move forward. Pitching investors successfully is an enormous task in a global marketplace infused with competition for capital. Startups commonly mimic others’ tactics and strategies to simplify a complex process.
Nir Eyal had had his first publishing success with Hooked, a go-to book for addictive tech design. His follow-up takes us in the opposite direction, offering a type of self-help guide on avoiding workday distractions. The author is informed by…
Entrepreneurs may be best served when raising capital by focusing on their story. Investors remember stories in ways that they do not remember numbers. This book is a concise approach to what it means to develop a business story, in…
