Entrepreneurs may be best served when raising capital by focusing on their story. Investors remember stories in ways that they do not remember numbers. This book is a concise approach to what it means to develop a business story, in particular the founder’s story.
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Get Your Startup Story Straight
The Definitive Storytelling Framework for Innovators and Entrepreneurs
David Riemer
Surprisingly, too many entrepreneurs take a casual approach to this essential communications tool. The author affirms that story development is a skill that takes time to develop and refine, offering guidance on how to build a voice of distinction. One core take-away: Those leaders who do not dedicate themselves to this art form are undermining their chances for success. ■
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